A Winnipeg gift-giving institution is celebrating its 100th anniversary this winter, and the longtime face of the organization is celebrating a milestone of his own.

Kai Madsen, executive director of the Christmas Cheer Board, is being recognized by the province Tuesday evening for his 50th anniversary with the organization, which gives out tens of thousands of hampers to needy Winnipeggers each year.

Madsen told 680 CJOB that he’s more interested in the Cheer Board’s milestone being honoured than his own – and that the organization he’s helmed for a half-century is still doing important work in the city after initially forming in the aftermath of the First World War.

Source: Global News