History

Since 1919, the Christmas Cheer Board has been helping families across Winnipeg by providing much-needed toy and food hampers during the holiday season. The Cheer Board is a registered Canadian charity (#106921208RR0001).

Hamper recipients come from every corner of Winnipeg and reflect diverse social and economic backgrounds. The Cheer Board is non-denominational and accessible to all Winnipeggers in need. We partner with many social agencies across the city to ensure hampers reach those who need them most.

Each year, recipients register by phone for a hamper. This information is then used to build and prepare hampers for pickup or delivery across the city. Every hamper includes gifts for children from infancy to age 14.

The Cheer Board could not meet these needs without the incredible support of Winnipeggers. Families, individuals, community groups, and businesses all contribute by raising funds and donating food, toys, money, and time. Many others sponsor families through our Feed-a-Family Program.

Volunteers play a vital role—taking applications, wrapping toys, sorting food, and packing hampers. Students and business groups help assemble hampers, which are then distributed to families by pickup or volunteer delivery.

Special events such as the Manitoba Moose Teddy Bear Toss, ATU Fil-A-Bus, Tims Holiday Smile Cookie and the St. Vital Christmas Miracle also raise essential funds and donations.

30% of the food and toys we distribute are donated by individuals and companies, with the remainder purchased through financial contributions. The generosity of our donors and volunteers makes it all possible, and we are deeply grateful for your support.